Hotel Marketing Articles
Keep up with the latest sales trends and Internet marketing tools and technologies.
Hotel marketing requires a combination of strategies that begin with your sales and marketing team or department, and includes tried-and-true non-computer elements (though increasingly enhanced by computerization in various forms), and the Internet. As our marketing world is made smaller and more dynamic by rapid advancements in Internet technology, and its worldwide acceptance, it is more important than ever to keep up with the latest trends that might just be the 'thing' you need as as a competitive edge.
Our online articles include sections on developing and managing hotel sales teams, managing your sales department, preparing your marketing plan and budget. Articles include ideas that may help in reallocating scarce marketing dollars from areas of declining results, to emerging ones that provide greater "bang for your buck". For those in the industry for a few years, you'll recall times when your 3-fold brochure and HTI ad represented big parts of your budget. My, how that has changed?
Social media and reputation management are certainly all the buzz. Like a lot of "buzz", however, which is just that, and which really applies to your specific marketing needs? Many articles are being written on that topic, and it can be expected to be a major area of focus for some time.
Most recent hotel marketing articles, BY CATEGORY, are indicated below. Submit an article
More Web Site Hints, Tips, and Tricks Unwrapped - Neil Salerno
JUNE 2006- The ironic thing about search engine optimization is that it actually needs to begin with the structure of the site itself. Applying SEO to an improperly designed hotel web site is like adding high-test gas to a car that doesn't have an engine or transmission. It's still going nowhere.
Use Your Web Site to Build Corporate Business - Neil Salerno
JUNE 2006- Selling is easy; finding someone to sell to is the hard part. Learn to use the Internet and your web site to find business. It really works.
Hotelier Rebuts Article Concerning Third-party Online Aggregators
FEB 2006- Prejudiced articles are usually taken with a grain of salt, when we realize that the information contained in the article is heavily slanted towards promoting the author’s own business. The trick is to discern the motive.
Revenue Management for Dummies
JUN 2006- Now don’t get me wrong, I really don’t think any of my readers are dummies, but some of the revenue management articles I’ve read lately have made me feel like a dummy. I’m sure there are many hoteliers that are interested in this topic; I just feel that some ‘experts’ make revenue management more mysterious and complicated than it needs to be..
DMOZ - The Web's Most Important Directory
What is DMOZ -and- why does my web site need it? The Open Directory Project (http://www.dmoz.org) better known as DMOZ, is probably the single most important directory on the Internet. DMOZ listings are important for many reasons, most notably because of the considerable weight it receives from Google. Inclusion in DMOZ is about the only way to get into the Google Directory. Also, hundreds of smaller directories, and even minor search engines, use DMOZ...
Hotel Owners and Operators Expecting Higher Yield from Increases in More Personalized, Direct Selling Expenses - DAVID BRUDNEY
DECEMBER 2007- "Selling" expenses- trade shows, travel, and prospect and client entertainment- grew 9.2 percent in 2006, by far the largest increase of all major cost categories for sales and marketing departments, according to the PKF article. What this information suggests is that maybe hotel owners and operators have rediscovered the importance and value of more personalized direct selling as a means to increasing revenue through higher average daily rates.
