Genares Press Releases & News Articles

Genares Worldwide Reservation Services Announces Partnership With Shilo Inns

(GRAPEVINE, Texas, Aug. 21, 2008) — Genares Worldwide Reservation ServicesSM Ltd., the hotel industry’s newest and fastest-growing global representation and reservations company, today announced a new partnership with Shilo Inns to provide the hotel chain a full range of global hotel reservations services.

As part of the agreement, Genares will help increase exposure for Shilo Inns by driving distribution through several channels, including their global distribution system (GDS) and online booking engines.

"Shilo Inns is a respected name in the hospitality industry, so we are honored that they aligned with us to help increase bookings and revenues," said Eugene Harris, president of Genares. "We know our state-of-the-art GDS resources will make a difference in reaching prospective guests."

Genares provides Shilo Inns with next-generation seamless connectivity to the GDS and access to more than 600,000 travel agents using SABRE, Galileo, Worldspan and Amadeus using the BP chain code. In addition, Genares links the Shilo hotels to all major Internet travel sites, as well as furnishes a proprietary booking engine that interfaces with the brand’s web site, www.ShiloInns.com. The technology supplies Shilo with true ASP technology designed and built by Genares, eliminating third-party reliance.

"Shilo Inns is happy to announce its new relationship with Genares," said owner Mark Hemstreet. "Utilizing Genares’ communications technology will make it easier and more efficient than ever for travel professionals and consumers to book with Shilo Inns."

Genares Partners With Shilo Inns. Shilo Inns is the largest independent, privately owned Hospitality Company in the western United States with 40 locations and more than 175 Shilo Affiliate Hotels throughout the contiguous United States, Hawaii, Mexico, Canada and the Bahamas. Shilo prides itself in offering its guests clean, comfortable accommodations, a host of free amenities, including free high-speed Internet and friendly service – all at an affordable price, living up to their motto of providing "Affordable Excellence." To learn more about Shilo Inns or its Affiliate Hotel program, please visit the web site at www.ShiloInns.com. American Owned and Proud of It!

About GENARES

Genares Worldwide Reservations Services Ltd. was launched in 2004 by former Lexington Services Corp. founders and executives. As the first new central reservation system (CRS) to come to market since 1999, Genares' gReserve web-based CRS and related services are provided on an ASP basis and designed for properties ranging from small independents to large chain hotels worldwide. The lodging industry's only privately-held reservations technology provider created by hoteliers for hoteliers, Genares' services include: seamless GDS and Internet connectivity, a private-label Internet booking engine, a web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services. Genares is headquartered in the Dallas/Fort Worth suburb of Las Colinas, Texas, and has sales representation worldwide, with offices throughout Europe and Asia. The company is owned by Ricky A. Wilkins, Michael G. Wilkins and Eugene Harris.

For more information, visit www.genares.com.

Editor's Note: Photos of Genares executives available on request.