Genares Press Releases & News Articles

EZYield.com And Genares Form Technology Partnership

WINTER SPRINGS, FLA. — APRIL 30, 2009 — EZYield.com, the originator of automated online channel management solutions for the worldwide hospitality industry, has formed a technology partnership with Genares™, the hotel industry’s newest and fastest-growing global representation and reservations company. Through the new partnership agreement, EZYield.com will provide property management system (PMS) connectivity and reservation delivery connections to Genares’ global distribution system (GDS) and customer retention system (CRS) clients.

"Genares has a complementary technology product and a similar customer-centric service ethic to ours," stated Ed St. Onge, president of EZYield.com. "Over the past few months, we’ve worked toward partnering with companies like Genares that have good marketplace positioning, in order to create opportunities for both companies to work collectively on new solutions that benefit our industry." Underlying this partnership is the ability for hoteliers to expand their reach online.

"Genares’ ability to empower hoteliers’ success through online marketing and channel distribution comes from our ability to meet their customized needs and through partnerships like the one with EZYield.com," stated Eugene Harris, president of Genares. "This partnership is another example of, if done correctly for the benefit of the hotelier, how technology companies can come together for mutually beneficial reasons."

Please visit EZYield.com at this year’s HITEC in Anaheim, CA, from June 22-25, 2009, at booth #264.

For more information, please contact EZYield.com sales at +1 407.629.0900 (press 1), email sales@ezyield.com or visit www.ezyield.com.

Editor’s Note: Electronic images are available by contacting Ryan Marks at Plan A Public Relations & Marketing, Inc. Phone: 407.905.0608 or e-mail: ryan@planapr.com.

About EZ Yield.com, Inc.

Since revolutionizing hotel marketing in 2002 with the introduction of the world’s first automated channel management solution, EZYield.com has remained the undisputed leader in online distribution technology. Today, over 2,000 hotel properties in 62 countries around the globe utilize EZYield.com’s technologically advanced channel management software to simplify and streamline the distribution of rates and inventory. EZYield.com’s dynamic web-based platform allows hoteliers to simultaneously manage all contracted websites through one easy to use interface, offering multiple languages and 168 currencies to over 400 forward distribution channels worldwide. With headquarters in Winter Springs, Florida, EZYield.com maintains offices in the U.S., Australia, Germany, France, Spain and Italy. For more information, please visit www.ezyield.com or call 407.629.0900.

About GENARES

Genares Worldwide Reservations Services Ltd. was launched in 2004 by former Lexington Services Corp. founders and executives. As the first new central reservation system (CRS) to come to market since 1999, Genares' gReserve web-based CRS and related services are provided on an ASP basis and designed for properties ranging from small independents to large chain hotels worldwide. The lodging industry's only privately-held reservations technology provider created by hoteliers for hoteliers, Genares' services include: seamless GDS and Internet connectivity, a private-label Internet booking engine, a web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services. Genares is headquartered in the Dallas/Fort Worth suburb of Las Colinas, Texas, and has sales representation worldwide, with offices throughout Europe and Asia. The company is owned by Ricky A. Wilkins, Michael G. Wilkins and Eugene Harris.

For more information, visit www.genares.com.

Editor's Note: Photos of Genares executives available on request.