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Search Engine Optimization (or SEO) is the is the practice (or science or art or magic - depending on your perspective and experience) of optimizing a web page or an entire web site to increase its chances of scoring a high ranking in search engine results pages (SERPS) like Google's are vastly increased. By using SEO strategy you greatly improve the chances that a particular page on your hotel website will appear on the first page when someone types a phrase that you have "targeted" into Google.
At Genares, we believe that the more you know about hotel Internet marketing, the global distribution (GDS) systems and web distribution channels related to travel, the better your opportunities to compete successfully in this rapidly growing world of technology.
We are pleased to provide articles from some of the best people in the hospitality marketing world in general, and the hotel internet marketing world in particular. If you have an article you would like to submit for inclusion in our resources section, please email it to info@genares.com for consideration.
