Meet the GENARES Management Team

URSULA E. RHODE, CTC
Executive Vice President Global Services
GENARES Worldwide Reservations Systems
As Vice President of Global Services, Ursula Rhode is committed to improve product quality and enhanced service to ensure efficient and affordable solutions for GENARES member hotels to increase their revenue, contain their costs and extend their property's marketability and industry exposure through the Internet and global distribution channels. Her responsibilities include establishing relationships with Internet partners, travel management companies, travel agents, consortiums, and international wholesalers to ensure that GENARES is maximizing the use of continued technical advances and Internet distribution. She oversees the Reservation Sales Center, Global Distribution Department, Account Management, Marketing, Support Services Department and Technology Services Department.

During her nine year tenure at Lexington Services, Ursula served the company and client hotels in several capacities: Executive Director of Marketing, Vice President of Marketing and Data Management, Vice President of Member Services and Vice President of Global Services.
Ursula has been in the hospitality industry for 31 years. Prior to joining Lexington Services, Ursula was Director of Customer Service and Director of Sales for Pegasus Hotel Clearing Corporation. Her career began at United Airlines when she was hired as a reservations agent and moved up progressively to customer service agent, tour desk operator, inside sales representative, Apollo service representative and account executive. Following United, Ursula owned and managed her own travel agency, and later became regional manager for System One Travel Resources, and then Director of Sales for Quik Tix, the electronic ticketing network.

Of German descent, Ursula was born and educated in Friedberg, Germany, and attended the Liopa in Bad-Nauheim, West Germany, where she received her Bachelor of Arts degree in Business in 1972, with a focus in Communication. She speaks and writes fluent German. Ursula and her husband enjoy skiing, traveling, and being new grandparents. They reside in Southlake, Texas.

JEREMY TINLEY
Vice President of Information Technology
GENARES Worldwide Reservations Services
It is said that hindsight gives 20/20 vision. As a veteran of several start-up companies, Jeremy Tinley is excited to bring his focus to GENARES.

Entering the technical field before the techboom of the late '90's, Jeremy has helped develop small, privately owned information systems into complex international data networks that grew through an IPO. While his experience has helped him work in telecommunications, web hosting, and software consulting, his passion lies in the hospitality industry.

His is previous experience in the industry with UniRez and Pegasus Solutions is an asset when establishing the direction of development. Jeremy's technical background is in Linux system administration, programming and architecture. He specializes in efficient systems design, growth management and maximum stability. He has also completed the RedHat Certified Engineer program, a certification with a lofty 40% failure rate. It is currently only one of two exams which actually require the candidate to setup and repair a broken system.
Mr. Tinley has settled in the Grapevine area, enjoys playing ice hockey and avidly pursuing his hobby in photography.

Terry Lee
Vice President of Information Technology
Interfaces and GDS
Diversity, dedication, and dependability are a few of the important leadership qualities that Terry Lee brings to GenaRes. Prior to joining GenaRes, Terry refined his programming and leadership skills through diverse experience in many different environments, both within and without the hospitality industry. From development work on complex web applications, human relations systems, business networking applications, and complex data interfaces processing millions of transactions a day, Terry brings a wealth of knowledge and dedicated experience to the GenaRes team.

Terry's career shifted to the hospitality industry in 2001 when he began working for Unirez. At Unirez he quickly advanced to the development lead position, expanded the system from a single threaded process to a stable horizontally scalable multi-processor application, and took Unirez to the next generation of seamless connectivity. He has also worked for Pegasus Solutions both as a consultant, and eventually as senior software engineer and lead developer for the HotelFactory product. GDS connectivity and interfaces with diverse systems are Terry's forte. He is highly experienced in Type A, Type B, Seamless, Next Generation Seamless, OTA, and HTNG, technologies. He has developed interfaces with many various PMS and vendor systems.

Terry resides in north Fort Worth with his wife and daughter. His other interests include skiing, fishing, mountain biking, and music. He presently plays French Horn with the Flower Mound Symphony Orchestra, and is involved in the composition of both acoustic and computer music. He has published papers and presented computer music software he has developed through SEAMUS (Society for Electro-acoustic Music in the United States) and at the ICMC (International Computer Music Conference).

Ray Sims
Vice President of Sales
GENARES Worldwide Reservations Services
Ray Sims began his hotel career in 1975 with Trusthouse Forte Hotels and for twelve years had assignments as General Manager, and Regional General Manager in El Paso, Atlanta, San Francisco, San Diego and Houston. Additionally, Ray worked as a General Manager for Sunbelt Hotels, Houston, Texas and Breckenridge Hotels, St Louis, Missouri.

In 1990 Ray joined Lexington Hotels & Suites as General Manager of their Houston hotel. In 1992 Ray was moved to Dallas, Texas where he began developing Lexington Services, as Director of Business Development, a leading provider of hotel reservation services worldwide. While at Lexington Services, Ray helped grow the company to over 4,000 hotels using the Lexington central reservation system. In 2004 Eugene Harris, Ric and Michael Wilkins recruited Ray to start a new hotel reservation company, GenaRes Worldwide Reservations. In the first year of development, GenaRes has grown to over 1,000 hotels using the GenaRes system.

Ray attended the University of Texas at El Paso, is married and has two children.

Valisha Chavez
Vice President of Business Development
GENARES Worldwide Reservations Services
Valisha Chavez started her career in the hospitality industry in 1999 at Vantis Corporation (formerly Lexington Services.) She began there as an Executive Assistant in the IT department, then moved to Operations and finally Business Development. Her main responsibility involved security access for hotel members and maintaining the CRM application, used company wide. Prior to joining the hospitality industry, Valisha was a Senior Client Relations Manager for Affiliated Computer Services in Dallas, where she worked for seven years.

Valisha became the Director of Voice Operations with GenaRes in November 2004, where she oversaw all Voice agents and assisted with GDS operations. In January 2006, Valisha was promoted to Vice President of Business Development.

Valisha was born and raised in Roswell, New Mexico. She moved to Dallas in 1991. She and her husband have two daughters.

EUGENE HARRIS, CHA
President
GENARES Worldwide Reservations Services
Eugene Harris started a long career in the hotel industry in 1975 as the Director of Operations for the first all-suite hotel chain, at the time known as the Lexington Services Apartments and Motor Inns. The chain grew from a small regional operation with 9 properties to a national brand.

Eugene Harris was promoted to Vice President of Operations and oversaw the operation of 24 properties in 1985. The company then became Lexington Hotel Suites and Inns and started its own hotel reservations company in 1990. By 1992, the sister company, known as Lexington Services, was being operated on a global basis.

Eugene continues to manage the Lexington Hotel Suites & Inns operation as Senior Vice President. However, he has since co-founded a new GDS system known as GENARES Worldwide Reservation Services, a worldwide reservations provider. He is President and owns a 16% share in the company along with partners Ricky A. Wilkins and Michael G. Wilkins.
Lexington Services was sold to Travel Resources in 1998 for 37.5 million dollars and had a base of almost 4,000 hotels.

Michael Wilkins
General Partner Co-Founder
GENARES Worldwide Reservations Systems
Michael Wilkins started a long career in the hotel industry in 1976 Co-Owner for the first all-suite hotel chain, at the time known as the Lexington Apartments and Motor Inns. The chain grew from a small regional operation with 9 properties to a national brand.

Michael developed over 50 hotels and Apartment houses in six states in the last 25 years. In 1985, the company then became Lexington Hotel Suites & Inns and started its own hotel reservations company in 1990. Michael was Co-Founder & Chairman of the Board for the sister company, known as Lexington Services which became the second largest Worldwide Hotel Reservation System at the time.

By 1992, Lexington Services was being operated on a global basis. Lexington Services was sold to Travel Resources in 1998 for 37.5 million dollars and had a base of almost 4,000 hotels. He has since co-founded a new CRS known as GenaRes Worldwide Reservation Services, a worldwide reservations provider. He is General Partner in this company along with partners Ricky A. Wilkins and Eugene Harris. Michael is Chairman, CEO, and President of RM Corporation. Mr. Wilkins holds a degree of Bachelor of Business Administration from West Texas State University in Canyon, Texas and his personal accomplishments include membership in several civic, professional, and religious organizations.

Company Profile
Launched in 2004 by former Lexington Services Corp. founders and executives, Dallas-based GENARES Worldwide Reservation ServicesSM Ltd (http://www.GENARES.com) is the hospitality industry's newest hotel reservations and representation company. GENARES is headquartered in the Dallas/Fort Worth suburb of Grapevine, Texas, and has sales offices in Denver, San Diego, and Fort Lauderdale.